Vancouver Social Impact Resources

Local Marketing & PR Vancouver BC

Vancouver Social Impact Resources

Vancouver City Supports Social Impact With Resources

Vancouver, BC has been positioned as a Startup City and in the Vancouver Economic Commission (VEC) report, high-growth sectors such as Digital Technology, Social Enterprise and Green Economy are driving its fast growing economy – the greenest and most resilient in Canada. The VEC’s work underpins this modern economy, increasing the flow of capital from target markets, boosting the availability of top talent, connecting Vancouver businesses to domestic and international markets.

The VEC’s work underpins this modern economy, increasing the flow of capital from target markets, boosting the availability of top talent, connecting Vancouver businesses to domestic and international markets. The VEC provides support for Vancouver startups with advisory and funding resources:

https://www.vancouvereconomic.com/help/

Vancouver Social Impact Startup Hubs

Vancouver also has a growing number of social impact startup hubs with resources to help these businesses grow with access to funding, professional services and more! These startup hubs are usually in or near the downtown core. Many of these social impact startups in technology, with an increased demand for service providers, much as marketers and publicists who provide public relations (PR).

BC’s tech hub is also located in downtown Vancouver, a proven factor in increasing overall productivity. The sector includes: Software as a Service (SaaS), social media, business intelligence, security and financial tech, e-commerce and web technologies to take businesses online.

The BC government announced a $100-million BC Tech Fund in 2016 to help BC tech companies access the early stage venture capital to grow and stay in BC, help diversify the economy and create high-paying jobs. Read more about social impact tech startup hubs, including support in the Green Economy:

Green Economy Ecosystem in Vancouver


Vancouver Social Impact Support from VEC

The Vancouver Economic Commission (VEC) is a good resource for social impact companies. The VEC is the economic development agency for the City of Vancouver, working to strengthen Vancouver’s thriving economy by supporting local companies, attracting high-impact investment and promoting international trade. VEC collaborates with business, academia and government organizations to position Vancouver as a global destination for innovative, creative and sustainable business.

The Vancouver Green Economy has grown exponentially in less than a decade. The Vancouver’s Green Economy includes local food. Eating fresh, locally produced food has always been a way of life in Vancouver, thanks to the bounty flowing from nearby lands and waters. We’re blessed Vancouver is one of the Best Foodie Cities in the world. We love eating good, fresh, organic food! Here’s one of our events:

Vancouver Local Foods and Networking Event


Why Startup Social Impact Businesses?

My marketing experience includes +50 small businesses, corporations and events since 2001. For the first 10 years of my marketing career, I focused on corporate jobs and contracts in marketing and communications. In 2013, I started to work with small businesses, which included financial services, legal marketing and financial technology (fintech) software.

In 2015, I became interested in marketing startups after attending workshops and later promoting workshops from Spring, a social impact incubator and The Tribe, a tech startup incubator, both in Vancouver, Canada. The city is known as the startup capital of North America.  According to global relocation website Nestpick, Vancouver scored the highest on immigration tolerance and start-up density. 30% of Vancouver’s entrepreneurs are immigrants, compared to the global average of 19%.

In 2018, I became an advisor and shareholder for a tech startup with over 40 patents registered at WIPO (World Intellectual Property Organization) for its innovations in 5G, iOT and MR, with a seed capital raise of $1 M. I’ve also done contract work for content development, content strategy and content writing for enterprise websites and fintech companies, as well as organizing Meetups for blockchain startups.

An example of fintech software is crowdfunding platforms. Crowdfunding is estimated to have created approximately 270,000 jobs world wide and injected more than $65 billion into the global economy, proving that this relatively new method of raising capital is definitely here to stay:

Crowdfunding Workshop

Our first crowdfunding workshop was over-sold with over 80 in-person attendees and an additional livestream for another 50 registered guests, including media contacts. The key reason was being clear about the customer avatar: cultural creatives who are consumers of New Age goods and services:

  • Organic and locally grown food
  • Organic and natural personal care products
  • Hybrid and electric cars, as well as city bicycles
  • Green and sustainable building
  • Sustainable or ecotourism
  • Energy efficient electronics/appliances
  • Socially responsible investing
  • Natural household products (paper goods and cleaning products)
  • Complementary, alternative and preventive medicine (Naturopathy, Chinese medicine, etc.)
  • Fair trade products
  • Literature in the mind/body/soul, holistic health and New Age genres

Learn how to develop your ideal customer with a customer avatar. This will give you clarity and the ability to communicate powerfully with the people who are most likely to become your customers. A customer avatar is aka ideal client profile or a buyer persona:

What is a Customer Avatar?


Vancouver Social Impact Investments

Interested in becoming a social impact investor or meeting social impact investors? Vancouver Social impact investment funders include Toniic (largest angel network for social impact). The Toniic 100% Network is a global network of more than 160 high net worth, family office and foundation asset owners who have committed to deploying 100% of the investments in at least one portfolio in pursuit of deeper positive net impact. These investments are made across all asset classes, in alignment with each investor’s social and environmental priorities.

There’s a Vancouver Toniic chapter and the Toniic headquarters is in San Francisco. Entrepreneurs looking for social impact funding can apply online at Toniic after reviewing the criteria for the investor deck and process requirements.

https://www.toniic.com/investments/deal-criteria/#toggle-id-1


Looking to Kickstart Your PR to Increase Your Visibility?

We can interview you about your story. Then write newsworthy press release in the right format for media. Research and optimize press release to increase visibility across Google, Yahoo!, Bing and other search engines. And we also provide consulting on how to DIY distribution for media syndication to get exposure from hundreds of media sites with access to editors, journalists and bloggers to attract investors:

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Why Use Press Releases

Why Use Press Releases

Benefits of Using Press Releases to Promote Your Local Business

All businesses can benefit from press release distribution. No matter what industry you’re in and no matter how small or big your company is, you can benefit from press release distribution. Press releases can establish you as an industry expert. Why is it important to be seen as an expert? First, expertise helps you gain the trust of your customers. Once they trust you, they’re likelier to buy from you.

If you write your own press release, the only expense is hiring a press release distribution service to get the story in the hands of key media members. But even this is inexpensive, and when compared with paid advertising, press release distribution is almost always the more affordable option.


How Press Releases Provide Link Building for Google Local

One of the key benefits to including PR in your marketing strategy is link building. The editorial coverage you get from a press releases will benefit your SEO. Make sure to include keywords that you want to rank for in your press releases so that when journalists see the release, they may include some of those keywords, themselves if they pull quotable snippets to include in their own coverage.

You will want to do keyword research to find the best keywords to rank for and be sure there is a 3-pack listing for that keyword. It is important not only to find the primary local keyword, but you will also want to find long tail keywords for coming press releases.

Next, find a press release distribution service. Most press release distribution services allow up to 3 links within the press release. Here the linking strategy for your press releases:

1. Main website URL
2. Google Maps URL – this is the “Share” URL you get from the Google Maps listing
3. The third link can be from any of these web properties:

• Inner page or blog post (if the site is more than just a single page)
• A top-level citation (if available) Yelp, yp.com, Home Advisor
• YouTube video
• Link to customer review (Google Maps review, share URL, FB, Yelp, etc.)

The company name, address and phone number appended to the press release distribution service must be an exact match to the Yelp, Facebook, Google Maps listing. If the local business is new, it will need to complete the local citation services first.

One you have the press release written, you’ll need to submit it to the top press release sites. Top 25 examples include:

1 http://www.newswire.com
2 http://www.prnewswire.com
3 http://www.mashable.com
4 http://www.highwire.org
5 http://www.prnewswire.com/
6 http://www.prweb.com/
7 http://www.newswire.ca/
8 http://www.sulia.com/
9 http://www.aiim.org
10 http://www.daily-chronicle.com/
11 http://www.merinews.com/
12 http://www.newsvine.com
13 http://newslink.org/
14 http://www.calameo.com/
15 http://www.newsvine.com/
16 http://www.clioawards.com/
17 http://www.nanotech-now.com/
18 http://businesswire.com/
19 http://www.prlog.org/
20 http://www.calameo.com
21 http://www.slashgeo.org
22 http://pressreleases.kcstar.com
23 http://www.absolutearts.com
24 http://www.betanews.com
25 http://www.pr.com

Summary of Press Releases to Promote Your Local Business

The key steps to using press releases to promote your local business are:

• Research local and long tail keywords for your press release.
• Write your press release for editors with the right format.
• Submit your press release to the top press release sites.


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Green Economy Ecosystem in Vancouver

Green Economy Ecosystem in Vancouver

What is the Green Economy Ecosystem? 

The green economy ecosystem in Vancouver aims at reducing environmental risks and ecological scarcities, and that aims for sustainable development without degrading the environment. It is closely related with ecological economics, but has a more politically applied focus.

1 in 15 Vancouverite works in the green economy. In Vancouver Economic Commission’s State of Vancouver’s Green Economy 2018 report, you can read about over 200 leading green businesses making great strides in innovation and the development of low-carbon solutions to traditional and contemporary problems in buildings, energy, mobility and resource management.

Vancouver’s Green Economy Report 2018

Of the top 10 cities on Nestpick, a global relocation website, Vancouver scored the highest on immigration tolerance and start-up density. 30% of Vancouver’s entrepreneurs are immigrants, compared to the global average of 19%.

The City has positioned Vancouver as a Startup City and in the Vancouver Economic Commission (VEC) report, high-growth sectors such as Tech, Digital Entertainment & Interactive, and the Green Economy are driving its fast growing economy – the greenest and most resilient in Canada. The VEC’s work underpins this modern economy, increasing the flow of capital from target markets, boosting the availability of top talent, connecting Vancouver businesses to domestic and international markets. The VEC provides support for Vancouver startups with advisory and funding resources.

Vancouver startup hubs include for-profit companies for-good in our community that support the green economy. These startup hubs can take place within government; for-profit sector, nonprofit sector, or in the spaces between them. There are a number of growing startup hubs in Vancouver that help business startups grow. Many of these offer workspace, training and/or investors for eligible startups.


Green Economy Vancouver Hubs

The Arts Factory at 281 Industrial Avenue is a mixed-use arts facility in a transformed warehouse. This cultural hub includes 21,000 square feet of workshops, studios, offices and common spaces. A unique partnership with the City of Vancouver allows us to offer affordable spaces to the local arts community. The Arts Factory houses a mix of emerging and established artists, as well as arts organizations and professionals in the cultural sector. Our studio spaces are primarily geared to serve professional artists working with industrial-based fabrication process, such as sculptures, painting, fabric, wood, and ceramics. The Arts Factory Society is the manager at http://artsfactorysociety.ca.

Kabuni at 1378 West Pender Street, Vancouver is a collaboration hub where designers can meet with clients to work through designs using Kabuni’s design technology and where local artists and artisans can share their work. The studio holds a series of seminars, lectures and other events that encourage and develop the local design community. The focal point of the studio is Kabuni’s Dream Room, a virtual reality environment conceived specifically for interior design. http://Kabuni.com

Creative Coworkers at 343 Railway Avenue, Vancouver is a non-profit collective of (mostly) creative professionals with the desire to share space and amenities, and build a community together. At over 4500 square feet of space in the edgy and awesome Railtown community, we have an ample amount of space to spread out and work together or independently. The annual membership is $30, and includes two hours of free private meeting space per month, a flight of craft beer from Postmark Brewing, a free coffee from Railtown Cafe and a free lunch voucher from the new delivery service En Root. More info at http://CreativeCoworkers.com.

The Hive at 210 – 128 West Hastings, Vancouver supports and amplifies the social impact sector in Vancouver; The Hive does this by mixing one-part shared-space with one-part collaboration and a dash of love. The community is made up of over 150 individuals and organizations within the social entrepreneurship, sustainability, tech and creative sectors all working to make the world a better place. More info at http://www.hivevancouver.com/.

Decentral Vancouver is located at 436 W. Pender Street, Downtown Vancouver. It has been a staple in the Vancouver cryptocurrency scene since its inception in February 2014. Vancouver stands as a Bitcoin hub with over 50 merchants accepting and thanks to the Bitconiacs and Bitcoin Coop, received the world’s first Bitcoin ATM. Decentral Vancouver is a Disruptive Community Incubator inspired by the ideas behind Bitcoin, Decentralization, and the Open Source movement. We offer shared workspace with our membership program at http://decentralvancouver.com/.

Groundwell at 566 Powell Street, Vancouver includes an eight-month training program to help young people launch co-ops, non-profits, and social enterprises in Vancouver, transforming the economy in the process. It is based on three interweaving threads: 1) Personal development: understanding strengths and passions, goals, dreams and hopes, 2) Professional development: the everyday hard skills needed to build a project, and contribute effectively to existing organizations and 3) Project development: conceiving, building and launching a project, alone or with colleagues. Discover Groundswell at http://groundswellcommunity.ca/.

Spring.is at 105 – 211 East Georgia Street, Vancouver combines profit and social impact that lead to success in the most fulfilling and complete sense of the word. Spring partners with purpose-driven, for-profit startups and empower them to create positive change. The organization believes in 360 degree superior returns. That is, superior returns for not only investors and customers, but also for employees, supply chain vendors, the community, the environment, and beyond. Learn more about Spring at http://spring.is.

Dudoc Vancouver at 1489 Frances St, Vancouver is a  sustainable urban development, including innovative architecture & design, green tech, socio-economic development, and more. We foster collaboration and valuable connections in an inspiring, supportive community with the goal of resolving social and environmental challenges through international partnerships and cutting-edge solutions. For more information and rates, visit http://dudocvancouver.com.

Zen Launchpad at 288 East 1st Street is the premier North Shore startup hub and collaborative workspace! As an incubator and accelerator, entrepreneurs, social enterprises, small businesses — and even innovative business units of large companies — can get support and a jump start on developing their ideas. New companies and social enterprises can transform their early ideas into functioning offerings while existing companies can add state of the art features on to their day-to-day, core products. Zen Launchpad offers a creative working space, tools, cutting edge training, and networking opportunities with other innovative professionals and investors. Read more at http://zenlaunchpad.com

Sauder S3i (The Centre for Social Innovation & Impact Investing) at 221–181 Keefer Place Vancouver, runs a variety of programs in partnership with the Sauder School of Business MBA program, and several independent programs at UBC for their undergraducate, MBA and graduate students, as well as incubation for social entrepreneurs and ventures. Learn more their traning for tomorrow’s leaders at http://www.sauder.ubc.ca/Faculty/Research_Centres/Centre_for_Social_Innovation_and_Impact_Investing.

SFU Radius at 90 – 425 Carrall Street Vancouver, provides three main programs: 1) RADIUS Edu With people as our starting point, RADIUS Edu is re-imagining how we support the learning journeys of emerging changemakers, 2) RADIUS Lab Systems focused, RADIUS Lab works with community partners to understand problems and design, test and launch interventions and 3) RADIUS Ventures built to amplify promising solutions, RADIUS Ventures partners with impact ventures to get them market, growth and investor-ready. Get more details about this at http://www.radiussfu.com/.

Foresight Cleantech Accelerator Centre at 12960 84th Avenue, Unit 210, Surrey BC can facilitate introductions to clean tech investors. Foresight is is British Columbia’s first clean technology accelerator, launched in April 2013. Foresight is funded by the BC Innovation Council to deliver their Venture Acceleration Program (VAP) to clean technology companies in British Columbia. The BC Venture Acceleration Program is a paid, structured, venture growth program designed to guide, coach and grow ambitious early stage technology entrepreneurs and effectively grow their technology ventures. Learn more at http://foresightcac.com/.

BC VentureLabs Accelerator is located at 320 – 887 Great Northern Way, Vancouver, BC. VentureLabs® is a partner of the BC Acceleration Network and works collaboratively with other technology accelerators located across British Columbia. The VentureLabs® Venture Acceleration Program pairs entrepreneurs with highly experienced Executives-in-Residence (EiR) who advise on product and market validation, development or refinement of a positioning statement and customer value proposition, and validation of your business model. Visit http://www.venturelabs.ca for more information.

Technology and Social Innovation Centre at 312 and 324 Main Street, Vancouver is the future site of the city’s Technology and Social Innovation Centre. It will support a broad range of entrepreneurs, social innovators, and non-profit organizations through incubation and acceleration programming, and through offering business services, financing and training for a variety of sectors including technology start-ups, sustainability and clean-tech, social enterprise, and micro-enterprise. Read more http://312main.ca/.

Resources to Find Journalists for PR

Resources to Find Journalists for PR

Resources to Find Journalists for PR


A short list of media sites for journalists for PR campaigns:

Media contacts, jobs, news and analysis for the British media industry.

https://media.info/uk

Media contacts, jobs, news and analysis for the UK, Australia, Ireland, Gibraltar and the world.

https://media.info/global

Find the key influencers to promote your content.

https://buzzsumo.com/

Targeted discovery of journalists, influencers and expert sources using the power of social networks.

http://www.woopitch.com/

Find relevant journalists.

https://www.hey.press/

Distribute your news and reach journalists and bloggers across the UK with our easy-to-use and budget-conscious PR software connecting businesses, PRs and organisations with the media.

https://journolink.com/

HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage.

https://www.helpareporter.com/

Build media connections that make a difference… for FREE!

https://pitchrate.com/

PR opportunities delivered to your inbox.

https://www.journorequests.com/

Free PR Leads Delivered To Your Inbox.

https://www.prhunters.com/

Monitor the web for interesting new content.

https://www.google.com/alerts

Build Media List

ANewsTip: Find relevant media contacts from the world’s largest database

Anewstip Database indexes more than 200 million news articles and 1 billion tweets from more than 1 million media contacts.

Use Anewstip Search to find relevant media contacts for your campaign and then organize them in separate Media Lists. All media contacts in a list are automatically updated with latest contact information. You can also export a list if you prefer.

https://anewstip.com/


 

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How To Get 2 Million Google Local Views

How To Get 2 Million Google Local Views

Even With No Experience on Google Local 

My content strategy experience includes +50 small businesses, corporations and events since 2001. Outside of paid work, I started The Art Party (Endorser of Earth Charter® for a just, sustainable and peaceful planet) with a Facebook Fan Page and Facebook Group as a volunteer in 2010 to promote the Main Art Drift, an annual event of local small businesses supporting local artists along Main Street, Vancouver. We used a Facebook Group and Facebook Events for promotions.

After the Main Art Drift campaign, we actually “forgot” about The Art Party Facebook Group until 2012. I wanted to keep in touch with the hundreds of people I met along the way to becoming a content marketer so I checked The Art Party Facebook Group and discovered there were over 700 Members at that time.

The Art Party promoted Buy Local to Support Local Artists to over 10,000 contacts on our Facebook profiles, Pages and The Art Party Facebook Group. The Art Party’s buy local post had 615 shares and 64 likes on The Art Party Facebook network. This inspired the tagline:

“Buy Local to Support Local Artists”

Facebook Supports Community Building With Facebook Groups

The Art Party Facebook Group allowed us to funnel our Facebook Friends into a “smaller space” for social networking and promotions. These Members support the arts in Vancouver, including live painting entertainment events from Golden Brush Art. We chose Facebook as the main platform to promote these events, as 86% of social networkers have a profile there.

Today, Facebook wants to build even more communities and that’s why we’re seeing a lot more posts from Facebook Groups. In fact, there are already over one billion people on Facebook Groups and some groups have over 100,000 members each. (If your audience is B2B instead, consider using LinkedIn Groups.) 

Mark Zuckerberg announced in 2018, “Facebook’s progress with groups based on meaningful groups, not groups overall. This will require not only helping people connect with existing meaningful groups, but also enabling community leaders to create more meaningful groups for people to connect with.”

How Google Local Supports Google My Business

Google founders are real philanthropists and they want to help the “little guy”, not just big advertisers with their Google Local Guide program. In 2018, I joined Google Local Guide, which helps businesses with Google My Business profiles. This is crucial for local businesses with brick and mortar locations. With Google Local Guide, local businesses benefit from crowd sourced photos and reviews, for their profile and to get more business.

Many art galleries post Facebook events and we shared these in The Art Party Facebook Group. Since I was already attending some of these art events, I would take photos with my smart phone. I captured over 800 photos at local art events and posted them on Google Maps and The Art Party Facebook Group.

By the end of 2018, I reached Google Local Guide Level 6 – by providing photos of local art galleries and restaurants, resulting in over 2 million photo views after 8 months. The appreciation from business owners has been uplifting and I’m making a real impact in supporting my local community!

Today, The Art Party Facebook Group has over 1700 members as a social networking community for creatives and changemakers, including gallery owners, collectors and artists in Metro Vancouver. To check out and to join The Art Party Facebook Group, visit:

https://www.facebook.com/groups/theartparty/


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