Vancouver Social Impact Resources
Vancouver City Supports Social Impact With Resources
Vancouver, BC has been positioned as a Startup City and in the Vancouver Economic Commission (VEC) report, high-growth sectors such as Digital Technology, Social Enterprise and Green Economy are driving its fast growing economy – the greenest and most resilient in Canada. The VEC’s work underpins this modern economy, increasing the flow of capital from target markets, boosting the availability of top talent, connecting Vancouver businesses to domestic and international markets.
The VEC’s work underpins this modern economy, increasing the flow of capital from target markets, boosting the availability of top talent, connecting Vancouver businesses to domestic and international markets. The VEC provides support for Vancouver startups with advisory and funding resources:
Vancouver Social Impact Startup Hubs
Vancouver also has a growing number of social impact startup hubs with resources to help these businesses grow with access to funding, professional services and more! These startup hubs are usually in or near the downtown core. Many of these social impact startups in technology, with an increased demand for service providers, much as marketers and publicists who provide public relations (PR).
BC’s tech hub is also located in downtown Vancouver, a proven factor in increasing overall productivity. The sector includes: Software as a Service (SaaS), social media, business intelligence, security and financial tech, e-commerce and web technologies to take businesses online.
The BC government announced a $100-million BC Tech Fund in 2016 to help BC tech companies access the early stage venture capital to grow and stay in BC, help diversify the economy and create high-paying jobs. Read more about social impact tech startup hubs, including support in the Green Economy:
Vancouver Social Impact Support from VEC
The Vancouver Economic Commission (VEC) is a good resource for social impact companies. The VEC is the economic development agency for the City of Vancouver, working to strengthen Vancouver’s thriving economy by supporting local companies, attracting high-impact investment and promoting international trade. VEC collaborates with business, academia and government organizations to position Vancouver as a global destination for innovative, creative and sustainable business.
The Vancouver Green Economy has grown exponentially in less than a decade. The Vancouver’s Green Economy includes local food. Eating fresh, locally produced food has always been a way of life in Vancouver, thanks to the bounty flowing from nearby lands and waters. We’re blessed Vancouver is one of the Best Foodie Cities in the world. We love eating good, fresh, organic food! Here’s one of our events:
Why Startup Social Impact Businesses?
My marketing experience includes +50 small businesses, corporations and events since 2001. For the first 10 years of my marketing career, I focused on corporate jobs and contracts in marketing and communications. In 2013, I started to work with small businesses, which included financial services, legal marketing and financial technology (fintech) software.
In 2015, I became interested in marketing startups after attending workshops and later promoting workshops from Spring, a social impact incubator and The Tribe, a tech startup incubator, both in Vancouver, Canada. The city is known as the startup capital of North America. According to global relocation website Nestpick, Vancouver scored the highest on immigration tolerance and start-up density. 30% of Vancouver’s entrepreneurs are immigrants, compared to the global average of 19%.
In 2018, I became an advisor and shareholder for a tech startup with over 40 patents registered at WIPO (World Intellectual Property Organization) for its innovations in 5G, iOT and MR, with a seed capital raise of $1 M. I’ve also done contract work for content development, content strategy and content writing for enterprise websites and fintech companies, as well as organizing Meetups for blockchain startups.
An example of fintech software is crowdfunding platforms. Crowdfunding is estimated to have created approximately 270,000 jobs world wide and injected more than $65 billion into the global economy, proving that this relatively new method of raising capital is definitely here to stay:
Our first crowdfunding workshop was over-sold with over 80 in-person attendees and an additional livestream for another 50 registered guests, including media contacts. The key reason was being clear about the customer avatar: cultural creatives who are consumers of New Age goods and services:
- Organic and locally grown food
- Organic and natural personal care products
- Hybrid and electric cars, as well as city bicycles
- Green and sustainable building
- Sustainable or ecotourism
- Energy efficient electronics/appliances
- Socially responsible investing
- Natural household products (paper goods and cleaning products)
- Complementary, alternative and preventive medicine (Naturopathy, Chinese medicine, etc.)
- Fair trade products
- Literature in the mind/body/soul, holistic health and New Age genres
Learn how to develop your ideal customer with a customer avatar. This will give you clarity and the ability to communicate powerfully with the people who are most likely to become your customers. A customer avatar is aka ideal client profile or a buyer persona:
Vancouver Social Impact Investments
Interested in becoming a social impact investor or meeting social impact investors? Vancouver Social impact investment funders include Toniic (largest angel network for social impact). The Toniic 100% Network is a global network of more than 160 high net worth, family office and foundation asset owners who have committed to deploying 100% of the investments in at least one portfolio in pursuit of deeper positive net impact. These investments are made across all asset classes, in alignment with each investor’s social and environmental priorities.
There’s a Vancouver Toniic chapter and the Toniic headquarters is in San Francisco. Entrepreneurs looking for social impact funding can apply online at Toniic after reviewing the criteria for the investor deck and process requirements.
Looking to Kickstart Your PR to Increase Your Visibility?
We can interview you about your story. Then write newsworthy press release in the right format for media. Research and optimize press release to increase visibility across Google, Yahoo!, Bing and other search engines. And we also provide consulting on how to DIY distribution for media syndication to get exposure from hundreds of media sites with access to editors, journalists and bloggers to attract investors: